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BUSINESS IN CHINA Tools, strategies and opportunities along the New Silk Road | Presentation September 16th

The Italy China Foundation is pleased to announce the publication of the book "Business in China". The volume, published by Mondadori, is written by Francesco Boggio Ferraris, Director of our Permanent Training School, and Andrea Ghizzoni, former Director of Tencent Europe.

                                             How to choose and manage business partners and customers in China?
                                                                        How to relate to such a distant culture?
                                             Which digital platforms to use, but especially when and how to use them?
                                                      How to pick up the signals coming from the sectors in recovery
                                       and anticipate the trends of the future to obtain a new positioning in the market?
                                                             What scenario will prevail in China's post-Covid-19?
                                                                 Revenge spending or rational consumption?

The authors tried to harmonize the skills on digital innovation and on the most current ways of entering the market with the thousand nuances of a business culture in perennial balance between past and future, to give an answer to these and other questions about how to do "Business in China".

The volume will be available in all bookstores and on Amazon, including ebook inversion, starting September 15th.

In due respect of the health provisions in force, "Business in China" will be presented online on the Hoepli Facebook channel on Wednesday 16 September at 6 pm.

The authors and our President Mario Boselli will speak at the presentation.


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