On September 25th the Organization Conference for the Italian presence at the China World Football Expo in Beijing (November 30th - December 2nd) was held in the splendid setting of the Multipurpose Hall of the Presidency of the Council of Ministers. Ital-Brand, with its Partners Stefano Rolando, Sergio Miotto and Massimo Clerici, the Italian National Committee Fair Play, represented by its President Ruggero Alcanterini and Francesco Campana (Delegate for Sport), RomExpo with its President Armando Soldaini, were happy to organize the whole day of work with the aim of encourage and support "the Italian contribution to the development of the football industry in China".
Click here to discover the Italian Pavilion and how to participate in the China World Football Expo
The event, under the patronage of the Presidency of the Council of Ministers, was opened by the intervention of the Secretary General of Palazzo Chigi Roberto Chieppa, who recalled the interest and commitment of our Government in strengthening economic and political relations between Italy and China. Andrea Canapa, head of the Rome office, spoke on behalf of the Italy-China Foundation.
Among the interventions of representatives of the Presidency of the Council of Ministers: the opening speech of Francesco Tufarelli, Director General of Regional Affairs and Autonomy, who wanted to underline how to present at the fair in a compact form, as Sistema Italia, will prevent the fragmentation of intent and results both for the companies and for the Regions concerned; Michele Marino, Director of I Headline of the Presidency, which, in addition to having played an important role in organizing the event, presented the excellence of our country as real possibilities for a long-term cooperation with China, and conducted the interventions of Panel I - Italian know-how for the new frontiers of football. Mario Passetti, CEO of Cagliari Calcio, who explained how a team can grow with a short and long-term development plan: using the example of the construction of a stadium and the project of evolution over time of the same, has shown the benefits of image and, above all, economic of the operation that they are carrying out with commitment. Prof. Maurizio Petrangeli, Director of the Department of Architecture and Project, as well as coordinator of the Master in Construction of Sports Facilities at the Sapienza University of Rome, presented the technical characteristics of the design and construction of a stadium in relation to the requests of the territory of destination and the importance of solid partnerships with the Chinese side. The academic contribution of the Rector of the Foro Italico University, Fabio Pigozzi, has instead expressed the importance of the motor sciences on the individual, social, civil training of those who practice a sport of cohesion such as football. Conducted by Marino and presented by Clerici, Don Mino Gritti, representative of the Italian Salesian Centers, recounted the commitment of their structures on youth training and the value of team work that football transmits to those who practice it from an early age.
The Italian System must team up to win the challenge with other countries and contribute to the development of football in China. With this appeal, Antonino La Spina, Director of the Marketing Office of the Institute of Foreign Trade, has concluded the work of the Organization Conference in view of the World Football Fair scheduled for the end of November in Beijing. "There is a lot more Italy in China than we are told" said La Spina "but too often our projects are carried out by others, because we can not make public and private travel together". "We have to accept the skills deriving from successful experiences", said Maurizio Pimpinella, President of the Payment Services Association "and integrate them into our country system at a political, juridical, technological and cultural level". "It is therefore necessary" underlined by Foreign Minister Councilor Antonello De Riu, "a control room, which promotes and organizes initiatives to grow the Chinese football industry". De Riu, in addition, coordinated Panel V - The role of structures for internationalization, which saw the intervention of Maria Elena Rossi, Enit's Director of Marketing and Promotion, who exposed the great potential of the Chinese tourism market; Francesco Tilli, Head of External Relations for the Simest Group and representative of Sace, presented the video created by Proger and Experience Italy as proposals to bring a real experience of Italian Lifestyle to China, to promote the excellence of Made in Italy, from the fashion industry to food, from design to the passion for football, through the enhancement of Italian culture and integrated management of logistics, advertising and commercial services. China is near, even closer to the world of football and asks the West for know-how, technologies, engineering and ability to build high-level teams. Italy, therefore, wants to be present as a country-system at the second edition of the China World Football Expo in Beijing (30 / 11-2 / 12/2018). "The Expo" said Laura Mazza, CDA of FederFormazione and General Secretary of Unimpresa "must be a starting point and not a finishing point, a field of proof for the success of the public / private partnership". The need not to nullify the precious resources resulting from our territorial differences, was expressed both by Mario Gay, Director General of the Interregional Cooperation and Development Observatory, and by Rodolfo Martina, Coordinator of the Investments Agency FVG and representative at the Friuli Venezia Giulia region conference. The fair was born from the campaign of promotion and dissemination of football currently underway and is recognized by the Government of the People's Republic of China as a central event for its program to enhance the value of this sport. China, within ten years, aims to become the strongest national in Asia and, in 2050, even the first in the world. What can Made in Italy do, that is everything that revolves around the football industry? This was discussed in Rome at the Presidency of the Council, in the Conference of Organization of the Italian Pavilion. Dario Boldoni, President of Innovare e Costruire, Carlo Piemonte, Director of Cluster Arredo / Casa FVG and Giampaolo Nardozi, Director of The Hub srl, presented the point of view of companies interested in participating in the CWFE in Beijing. Carlo Piazzoli, Director of the International Soccer Academy, with his report on the China Summer Camp and the city of the Kites has contributed to have a real picture of how we can operate in this initiative from the boundless possibilities. Football in China is becoming a real industry: 160 million practitioners, almost half a billion people who say they are interested in football, with families that have almost doubled spending for "recreational activities" in the last five years. These are some of the data on which the report was based by Tommaso Nastasi, Deloitte Partner, who spoke about the business opportunities in China for European clubs. Just think of the so-called FootBall Town, shopping centers and sports that are growing visibly (96 today, 150 in two years), a sign of the rampant Chinese passion for football. Andrea Canapa, of the Italy China Foundation, underlined the real boom in football schools: 20,000 today, 50,000 in 2025. No longer a country in search of European football stars, but increasingly committed to creating its own: a brake on purchases and more investments in the youth sector. Hence the importance of an Italian contribution to the construction of plants, to the training of coaches and managers. Topics touched by Giuseppe Righini of the Italian Football Coaches Association and by the anthropologist of the University of Florence, Gennaro Testa, among the architects of football fortunes in that of Coverciano in the nineties. The speech by Prof. Enzo Peruffo, Executive Education Open Director of the Luiss Business School, underlined, for an efficient and productive financial investment of a football team, the importance of a high level training on the management in football field. Claudio Pasqualin, president and general secretary of the Italian football attorneys' lawyers and Enrico Castellacci, historical sports medicine expert, as well as doctor of the Italian national team, have also said on these topics. All this, and much more, in Beijing, will have space and time to be exhibited and shared in the large showcase of the Italian Pavilion. A note of color emerged during the debate: given that in Italy there is the largest Chinese community in Europe, first Lazio and then Naples wanted to celebrate their New Year with style: the first in the Olympic stadium and the second with dedicated T-shirts and gadgets. This is also football, which favors the dialogue between two cultures and two economies.